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- At #Madison+Main RMA Expo #RVA — 26 weeks 14 hours ago
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Search Engine Marketing
Search Engine Marketing (SEM) is the overall term for techniques that bring traffic from search engines. The major division is traffic you pay for directly (PPC) and traffic you get for free with search engine optimization. (SEO)
Techniques for SEO and PPC are so specialized that your best practitioners will perform one or the other but not both.