digiforce

Piece of mind is expensive.

If you want to dry out your basement, you could regrade the soil around the house and hope that will take care of the problem. If you want to be certain of success, you might dig up all around the house, put drains at the foundation, waterproof the sides, put drains under the interior floor and install sump pumps.

The path you take will depend on your objective. If you only have a washer and dryer in the basement and want to use them without stepping in puddles, regrading could be worth a try. If you want to install a home theater and expect to spend considerable time there, the low cost way is risky.

The same holds true in selecting people to run your digital marketing. If your digital process has to work, you have to spend the money on people who have proven that they can deliver. Those people don't come cheap. They have a history of doing just what you want very well. In doing that, they have learned their worth and expect to be compensated for it.

Perhaps your digital marketing isn't critical to your success, but you would like to experiment with it. Then it could be reasonable to hire less expensive talent. That's where things become much murkier. Would you rather have someone who has a lackluster record in the area you're looking to fill, or someone who seems to have natural talent but a thin history?

Which way to go?

If you must choose, go with the performer who needs training and technical skills rather than the pedigreed plodder. Consistent poor performance is a character trait that won't be corrected with any degree of manager supplied guidance or motivation.