- At #Madison+Main RMA Expo #RVA — 1 year 41 weeks ago
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- 5 Ways That Content Marketing Has Changed The Art Of Selling Forever http://j.mp/r5NK3x — 1 year 44 weeks ago
- My Top 10 Insights From 10 Years In Search « http://j.mp/qf0PC2 — 1 year 45 weeks ago
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In the last quarter of 2010 Google made extensive changes in how it displays search results for local business. Instead of ranking businesses according to the quality of their website, positioning is based on Google’s perceived quality of the business.
These search results have nothing to do with your website!
In fact most web designers, who are focused on design and graphics, are unaware of the changes or how to respond to them. If you’re expecting your web site or designer to see you through, you may well see a decline in business. If you haven’t put a lot of effort into your website before or feel your site isn’t working for you, you now have the chance to catch up.
Consumer attention is shifting quickly from newspapers, magazines, TV, yellow pages and other traditional media. Companies that have relied on these vehicles to spread their marketing messages need new answers.
It's no secret that people are now spending their time with digital media. Ten years ago digital media meant the web and not much more. Now it is exploding to include social networks, micro blogging and mobile. An over-hyped dream just three years ago, the accessing of mobile content is exploding so quickly now that it threatens to bring down networks.
How are traditional businesses going to digitize their information and get it in front of always connected consumers?
The Microsoft Excel spreadsheet program is one of the most critical software applications for businesses of every size. Its simple grid of columns and rows hide a powerful engine for capturing and manipulating data that millions of users to make business decisions.
Despite its power and usefulness, or perhaps because of it, Excel can be a daunting program for a new user to learn. Many of its features are hidden in menus and keyboard shortcuts that are not intuitive to new users.
This is a follow on post to Do You Do Business in Richmond discussing the effect of location on local area search results.
The posts come from some research I did with local search terms and locations. I chose three search terms likely to have local intent: "pizza", "women's clothing", and "car repair", and searched them in Mechanicsville, Henrico, Short Pump and Chesterfield by varying the location with the change location feature of Google search. As a control I also did the searches in Richmond and cross checked the results by adding "Richmond" to the root search term.
Retailers have always known that location matters. It’s easier to do business where there are a lot of people around. For a while, it became possible for businesses to break out of their location with customers searching for products and services in yellow pages that spanned an entire metro area.
But with yellow pages increasingly consigned to the trash can and people turning online to find things, location is asserting itself in an unexpected way. As you might expect, this is due to Google. Specifically, Google Maps.
Blogging is difficult. It takes time, thought and dedication to turn out posts with any kind of frequency. Why should a local business bother?
You should blog because it works-- in several different ways. Here are the main reasons businesses blog:
Blog To Enhance Credibility
Do you really know what you're doing? What sets you apart from your competitors? Why should I believe you?
These are all questions prospects ask before they do business with you. Most of the time the questions aren't asked explicitly, and if they are, they wouldn't believe your answers anyway. There's only one answer you can give, isn't there?